City Centre Theme - Shopping and Leisure
The city centre will continue to be the main shopping destination in Derby and an attraction of sub-regional importance.
At the moment though, it has too much floorspace and this is contributing to high rates of vacancies and a general air of decline.
We therefore need to focus shopping activity into a more concentrated area to create better vibrancy and encourage a more diverse range of uses. 
We also need to define clearer, complementary roles for different shopping areas, so that they support each other rather than directly competing.
Within this theme:
- Shopping and the city centre
- The Derbion Centre
- Derby Market Hall
- Diversifying and concentrating the retail core
- Developing visions for parts of the city centre
- Supporting businesses
- The early evening and night-time economy
Retail
The city centre has too much retail floorspace so we need to focus shopping activity into a more concentrated area to create better vibrancy and encourage a more diverse range of uses.
We have provided some ideas for what the role and identity could be for different areas in the Ambition document.
You can place a pin marker onto the map and add your comments to tell us;
- if you think there are any areas that could be removed from the definition of the retail core.
- if you agree with our ideas for the role and identity of different character areas.
- if you have different ideas.
Purple line = defined retail core
Pink area = Iron Gate / Sadler Gate
Blue area = Strand / St James Street
Green area = Victoria and Albert Street
Red area = East Street / Morledge
Yellow area = St Peters Street
Orange area = Derbion
